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Satellite & Evan LaPointe WAA Finalists

Search Discovery is proud to announce that Satellite and Evan LaPointe are finalists of the Web Analytics Association’s Awards for Excellence 2012.  This is Satellite’s first WAA nomination for...

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Satellite Takes Flight at eMetrics Boston

by Michael Helbling “I am impressed.” “Wow! That is really cool.” “Why are there always so many people at your booth?” These were some of the things I heard people say who visited our Satellite booth...

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Tag Management. Explained.

by Carolina Beltrán, Ordinary Digital Media Gal First, let’s get the obligatory definition out of the way: What is tag management? Tag management is the ability to manage user-generated tags within...

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Unlock the True Power of Your Tags

by Shawn Reed, Director of Product Operations and Innovator Extraordinaire at Search Discovery When tag management systems first came onto the scene a few years ago, marketers of the world rejoiced....

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Meet Rover

by Carolina Beltrán, Satellite Ninja Quick question for my digital marketing colleagues: How many of you have looked at a website and thought “I’m tracking conversions and revenue on this site, but...

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To Host Or Not to Host?

by Rudi Shumpert Having spent the last few years working with clients large and small to evaluate and implement tag management systems, I have heard it all. “Does your tool produce golden eggs?” “Does...

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Satellite: SiteCatalyst Implementation Series – SiteCatalyst Base Code

by Rudi Shumpert, Director of Strategic Services – Satellite The Adobe / Omniture SiteCatalyst Analytics tool is one of the most robust and feature rich digital measurement tools in the market and, as...

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The True Cost of Tag Management

by Rudi Shumpert, Director, Strategic Services – Satellite   When I first joined the Satellite team at Search Discovery I liked this tag line so much that I included it in my email signature, and used...

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Satellite: SiteCatalyst Implementation Series: Impression Tracking

by Rudi Shumpert, Director, Strategic Services – Satellite In this installment of our Adobe/Omniture SiteCatalyst implementation series, we’ll cover how you can use Satellite Tag Management System to...

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Satellite Does the Harlem Shake

What happens when you cross a bunch of incredibly talented folks with absolutely no shame and a hot new meme quickly heading toward obscurity? Ladies and gentlemen, you get our version of the Harlem...

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