Satellite & Evan LaPointe WAA Finalists
Search Discovery is proud to announce that Satellite and Evan LaPointe are finalists of the Web Analytics Association’s Awards for Excellence 2012. This is Satellite’s first WAA nomination for...
View ArticleSatellite Takes Flight at eMetrics Boston
by Michael Helbling “I am impressed.” “Wow! That is really cool.” “Why are there always so many people at your booth?” These were some of the things I heard people say who visited our Satellite booth...
View ArticleTag Management. Explained.
by Carolina Beltrán, Ordinary Digital Media Gal First, let’s get the obligatory definition out of the way: What is tag management? Tag management is the ability to manage user-generated tags within...
View ArticleUnlock the True Power of Your Tags
by Shawn Reed, Director of Product Operations and Innovator Extraordinaire at Search Discovery When tag management systems first came onto the scene a few years ago, marketers of the world rejoiced....
View ArticleMeet Rover
by Carolina Beltrán, Satellite Ninja Quick question for my digital marketing colleagues: How many of you have looked at a website and thought “I’m tracking conversions and revenue on this site, but...
View ArticleTo Host Or Not to Host?
by Rudi Shumpert Having spent the last few years working with clients large and small to evaluate and implement tag management systems, I have heard it all. “Does your tool produce golden eggs?” “Does...
View ArticleSatellite: SiteCatalyst Implementation Series – SiteCatalyst Base Code
by Rudi Shumpert, Director of Strategic Services – Satellite The Adobe / Omniture SiteCatalyst Analytics tool is one of the most robust and feature rich digital measurement tools in the market and, as...
View ArticleThe True Cost of Tag Management
by Rudi Shumpert, Director, Strategic Services – Satellite When I first joined the Satellite team at Search Discovery I liked this tag line so much that I included it in my email signature, and used...
View ArticleSatellite: SiteCatalyst Implementation Series: Impression Tracking
by Rudi Shumpert, Director, Strategic Services – Satellite In this installment of our Adobe/Omniture SiteCatalyst implementation series, we’ll cover how you can use Satellite Tag Management System to...
View ArticleSatellite Does the Harlem Shake
What happens when you cross a bunch of incredibly talented folks with absolutely no shame and a hot new meme quickly heading toward obscurity? Ladies and gentlemen, you get our version of the Harlem...
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